Belgium-based Rosy Blue, flagship of the Mehta family, is one of the world’s largest diamond jewellery companies and owns the retail brand Orra. The privately-owned company began trading as B Arunkumar more than 50 years ago. In 1973, with Dilip Mehta at the helm, Rosy Blue Antwerp began expanding into global distribution and sourcing of diamonds. “The company and the business were started by my father and his maternal uncle in 1960 and were growing in the ’80s when I joined,” says Russell Mehta, chief operating officer of Rosy Blue India.
Today Rosy Blue consists of two legal entities, one operating in India, Rosy Blue (India), and the other active in the rest of the world, Rosy Blue investments Sarl. All the companies operating within these entities share the Rosy Blue trade name.