In 1997, Abhay Javeri founded S.D.C. Designs. As SDC’s CEO, Abhay’s vision and leadership saw the company successfully transition from a loose diamond business to a global diamond jewelry company. SDC is one of the larger suppliers of diamond jewelry to some of the largest jewelry retailers in the world.
In 2011, through S.D.C Design’s Branded Ventures, Abhay partnered with Vera Wang to create the Vera Wang LOVE jewelry brand. The Brand has rapidly grown into one of the leading mid-market jewelry collections in the world.