Press Conference Held

Announces the Formation of D.E.F.

December 5, 2006 – A Press Conference announces the formation of D.E.F. and launch of Simmons Jewelry Co.’s Green Initiative. Press conference is attended by the organization’s founders and special guest President Festus Mogae of Botswana. International media were on hand to cover the story, including Associated Press, CNN, NPR, MTV News, Bloomberg Radio, BET, WWD, and the BBC. Many trade publications also covered the announcement, including JCK, National Jeweler Network, Rapaport News, and IDEX.


follow us on twitter def_africa

def blog

DEF Live from Hong Kong

I’ve been in the beautiful city of Hong Kong for almost a week now. I am here to raise money for the Diamond Empowerment Fund (DEF), my non-profit organization which is dedicated to supporting the empowerment of African youth.

get involved

Help DEF further our mission of EMPOWERMENT!