Green Initiative Ad Campaign Launched

by Simmons Jewelry Co.

June 2007

A print ad campaign by Simmons Jewelry Co. is launched featuring Kimora Lee Simmons and the genuine rough diamond and malachite Green Bracelet to raise awareness and funds for D.E.F.



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DEF Live from Hong Kong

I’ve been in the beautiful city of Hong Kong for almost a week now. I am here to raise money for the Diamond Empowerment Fund (DEF), my non-profit organization which is dedicated to supporting the empowerment of African youth.

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