Get Green at the V

Diamond Industry Launch Event

V Bar at the Venetian, Las Vegas.

This Las Vegas cocktail party hosted by Russell Simmons, Rev Run, and Simmons Jewelry Co., held in conjunction with the JCK Convention, announced the D.E.F. mission, programs, and provided an open invitation to the diamond jewelry industry to get involved. All guests, including industry executives and trade media received information on D.E.F. and a complimentary Green Bracelet.


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DEF Live from Hong Kong

I’ve been in the beautiful city of Hong Kong for almost a week now. I am here to raise money for the Diamond Empowerment Fund (DEF), my non-profit organization which is dedicated to supporting the empowerment of African youth.

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Help DEF further our mission of EMPOWERMENT!