CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 65 countries every month.

Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.

JWT continues its prominence in the industry by staying on the leading edge – from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

Waytion’s approach to creating a message to raise awareness for DEF’s mission:

Our main goal was to create a spot that feels as simply produced as possible. After much debate on methodology, we decided to make the whole piece in stop motion. We shot live action with a still camera to create our initial body of elements, then began animating frame by frame. The biggest challenge was to make the animation timing work with the irregular stop motion rhythm. This was a challenging process requiring a lot of trial and error, but we are thrilled with the end result.

Martin Burström of Waytion was the creative director on the project, as well as the illustrator and primary animator. He is also a co-owner of Waytion and has been with the company since it started in January 2003. He is well-regarded music video director and creator of broadcast graphics in Sweden.

For more information on Waytion, visit waytion.com and blacklist.tv.

Look for the PSA on:

• A&E
• Bravo
• Discovery
• Food Network
• HOME
• TLC
• TNT
• Travel Channel
• USA
• VH1
• The Weather Channel